The Challenge
Child Eats is a family-owned food delivery service in Northbrook, IL with one simple mission: to provide fresh, wholesome and locally-sourced meals to daycares throughout Chicago and the surrounding suburbs.
Chef Vitaliy is a passionate food professional and father of three who grew up on a Ukrainian farm. The company is a blend of culinary talent with a strong commitment to nutrition, sustainability and making mealtimes fun for kids. The meals are designed by trained dietitians and produced fresh everyday in biodegradable containers. New menu options rotate weekly to keep things interesting.
Child Eats had established something remarkable. Daycares already relied on them for daily deliveries.
But in a crowded Chicago market, being known by current customers wasn't enough. They needed to build awareness among new daycare centers, parents and educators who didn't yet know that fresh, thoughtfully-prepared meals were being delivered right in their neighborhoods. Their delivery van was their most visible asset, but it wasn't telling their story or communicating what made Child Eats different.
Our Solution
AdWrap Graphics designed and installed clean cut-vinyl lettering that turns Child Eats' vehicle into a mobile brand ambassador. The modern design features their name prominently, the tagline "organically sourced," and their core message: "Daycare Meals With Kids in Mind."
The lettering includes their phone number, email, website and QR code making it easy for busy daycare directors or curious parents to learn more. The warm aesthetic reflects the care and passion that goes into every meal.
The Results
Every delivery run across Northbrook, Chicago and suburban neighborhoods now carries the Child Eats brand. Daycare centers spot the van pulling up and think of quality and reliability. Parents picking up their kids see a company that's professional, thoughtful and genuinely invested in child nutrition.
The wrapped vehicle communicates what a simple unmarked van couldn't: that this is an established and mission-driven business worth trusting with their children's meals. In a service where trust and visibility are everything, that professional presence on the road translates into inquiries, new partnerships and a stronger position with daycares looking for fresh meals.