RS Five LLC

A roofing and exterior remodeling business lives or dies by reputation and nothing builds local recognition faster than a fleet that looks like it belongs together. AdWrap Graphics designed a full fleet wrap for RS Five across four very different vehicles, turning the company’s daily lineup into a coordinated mobile advertising campaign.

What ties it all together is a consistent visual language. Bright lime green and high-visibility orange cut across each vehicle in dynamic angled shapes, anchored by the circular RS Five logo with its stylized roof-and-house icon. The same key information appears on every vehicle: the phone number sized for instant readability, the service line (roofing, gutters, siding, windows) and trust signals like Insurance Claims and Residential, Multifamily & Commercial. Manufacturer certifications (GAF, BBB, Owens Corning) sit on the lower panels where homeowners researching credentials know to look.

What makes this fleet work is how the design adapts. The SUV reads as the executive vehicle, the pickup as the workhorse, the cargo van as the crew rig, the compact Transit as the agile estimator’s car. Different shapes, different roles, but same brand DNA.

For a remodeling company building its reputation across the suburbs, this kind of fleet consistency does the heavy lifting between jobs. Every neighborhood RS Five works in becomes another billboard and every billboard reinforces the next.