Design & Corporate Identity
Why Corporate Identity is necessary
Just like your personal identity makes you different, your brand identity is that secret ingredient that sets your business apart. Corporate identity is what makes your product or service instantly recognizable to your customers, builds loyalty, and noticeable promotion. That being said, building the right brand identity gives you a successful formula that’s an accurate representation of your business. When presenting your brand, we use a distinct and detailed visual concept. We focus on key aspects and show your audience your brand's strongest points.
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The main stages of development of corporate identity:
At a reasonable price, you can choose the following packages alongside designing, printing, and installation
Naming
Developing a company name (naming) and slogan. It seems very easy to come up with. But the name should be unique and protectable, and the slogan should briefly and capaciously convey the main essence and the unique offer of the company.
Logo design
Logo design - creating a visual mark that represents the brand and conveys its core values. The mark should also be original and protectable.
Corporate identity
Corporate identity development - the creation of visual and other standards for different media. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives.
Corporate character
A corporate character (mascot) - it is not always necessary, but for a number of brands it is a must. Think about the character Mishelin. Sometimes famous characters can be involved.
Brandbook
Developing a brand book - this serious document contains complete information about the brand, its philosophy, mission, name, logo and slogan, brand legend, corporate style standards, rules of advertising materials and much more.
Design
We develop effective graphic design for offline and online. Emotional and communicative design of any advertising and information media - business cards, booklets, brochures, catalogs, outdoor, social media - to maximize the results of your business.
Graphic Design
Allows you to apply visual compositions to solve problems and convey ideas through images, typography, color, shape, etc. There is no single way to do this in graphic design, and this is the reason why there are several types of graphic design. They all have their own area of uniqueness and specialization.
What kind of design we do?
There is no single way to do this in graphic design, and this is the reason why there are several types of graphic design. They all have their own area of uniqueness and specialization.
Advertising
Magazine and newspaper ads - Postcards and flyers - Posters, banners and billboards - Infographics - Brochures (print and digital) Email marketing templates - Presentations - Images for websites and blogs - Social media ads, banners and graphics - Menu - Banner and targeting advertising
User interface
A user interface (UI) is the way a user interacts with a device or application. UI design is said to be the process of designing interfaces to make them easier for the user and provide a user-friendly experience for customers.
Packaging
Large number of products need some form of packaging to protect, as well as prepare them for storage, distribution and, ultimately, sale. But packaging design can also communicate with consumers. This makes it an extremely important marketing tool.
Outdoor
The main purpose of outdoor advertising is to attract the attention of potential customers. You can increase the recognition of the company, increase sales, start the word of mouth and expand the target audience. To achieve the desired results, it is important to set clear objectives, choose suitable advertising objects, think through the visual design of the message and KPIs to measure the results.
Branding
Branding is a complex of activities aimed at creating an effective perception of your company, product, service or startup among the audience of consumers.
We develop brand communication platforms. Our approach in branding is a combination of science and creativity.
We use techniques that allow us to form the brightest and most effective bases for future communication. We energize them with emotions and unconventional ideas.
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Why Branding is Necessary
Branding - the process of forming a brand carries a number of significant benefits. Logo, corporate identity, trademark, name, legal name - it's not just a matter of terminology.
Benefits of branding
Why it is more advantageous and important to create a brand rather than a trademark:
Customer recognition
n the world of ads, when a customer recognizes a brand’s color, theme, logo, etc., they are more likely to choose that product over all others. This is because they are already familiar with your brand and what it stands for. From something simple and minimalistic to something wild and eye-popping, a good brand will always be recognized in a sea of others.
Added value
Added value is a key benefit of branding. Long-term investment in the brand will allow your company to get added value to your services, products. The audience is ready to pay for your values, the audience is ready to convert their own loyalty in this way.
High conversion
Branding creates the necessary level of confidence in your company or product, enhances the effectiveness of communication and thereby increases the likelihood of completing the target action - a purchase or order.
Long term loyalty
Branding allows you to form a sense of belonging for the audience, consonance with their opinion, pain, desires, perception of the world - thereby becoming closer to them. Loyalty is a strong argument for why not to buy and order from your competitors.
Simple diversification
Branding will allow you to expand your product line, scale markets of influence and occupy other niches - the strength of the established brand will allow under its umbrella to produce other products with less risk and more efficiency.
Easy partnership
Branding provides your company or product with a high level of trust not only from the consumer, but also from the partners and other structures with which you need to interact. For you it means more opportunities to develop your business.
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