From Lukewarm Results to Full-Funnel Firepower

When Frankie Mason of Breckinridge Heating & Cooling in Louisville, KY, first connected with KickCharge in 2023, he had one thing on his mind—growth. The family-run company had strong operations and a stellar reputation, but their online presence and lead volume weren’t keeping up. After a frustrating experience with a previous marketing provider that offered little strategy and even fewer results, Frankie was ready for a smarter, more proactive partner.

He didn’t just want more clicks, he wanted more booked jobs, better ROI and a clearer path to his aggressive revenue goals. That’s exactly what we delivered.

A Full-Funnel Strategy With Real Bite

To help Breckinridge hit their ambitious benchmarks, $2M in 2024 and $3.5M by the end of 2025, we implemented a full-funnel digital strategy focused on visibility, engagement and conversion. Here’s how we did it:

Website Hosting & SEO: Built for speed, visibility and search intent, their new website helped Breckinridge rank #1 across Google Ads, Maps and organic for high-value keywords like “AC repair near me” and “AC installation.”

Google Business Profile (GBP): We optimized and managed their GBP for maximum local impact, leading to a 30% YoY increase in engagement from Feb–June 2025.

Paid Media: We rebuilt their Google Ads and LSA accounts, targeting both emergency repair and high-ticket install jobs to maximize lead quality and conversion.

Results That Are Anything But Average

This wasn’t just about checking boxes—it was about building momentum. And the numbers tell the story:

+30% Growth in First-Time Callers YoY

+30% Increase in GBP Engagement (Feb–June)

$177 Cost Per Lead → $3,850 Revenue Per Booked Job (20x ROI)

Despite fluctuations in overall lead volume, Breckinridge’s profitability never dipped. That’s because the leads coming in were high-intent, well-targeted and backed by a site that converts and a team that closes. Their 70% booking rate paired with a $5,500 average ticket made every marketing dollar work harder and smarter.